![](https://freight.cargo.site/t/original/i/7ea1998cc0e19e9af200079492a54aeb22e52c3d7ec27368001e6557d97c9f6c/MOF_HeaderImage.png)
THE MUSEUM OF FEELINGS
Client:
The Rockwell Group, Radical Media, and Ogilvy
Role: Art Direction & Motion Graphics
Medium: Experience Room
Location: NYC - 2015
THE BRIEF:
The Museum of Feelings pop-up was 5 different experience rooms that allowed visitors to see their emotions come to life as interactive art. It was a brand acitvation for Glade. It went viral and had over a 3 hour wait for its entire run. I was Art Director for the exhilarated room.
![](https://freight.cargo.site/t/original/i/240eb1a866697c059bd3bab8c4770de92fdc93c3937fff250519d0c22bd498f8/mof_page_4.jpg)
CONCEPT & DEVELOPMENT:
The dynamic jewel box known as the Exhilarated Room was an immersive, kaleidoscopic garden of 3D floral animations. This was a collaborative process, and one of the best aspects of working in Experience Design. Arianna LeBed & JT Backman were the architects on this, they created the mirrored room, and produced a prototype. I set up little pico projectors and tested media on our little jewel box mockup.
![](https://freight.cargo.site/t/original/i/b962c7cfc16b02c15355a01a19f8144f821f24411ded9dbb8c06142e6fdb17ec/Glade_breakdown_01-100.jpg)
![](https://freight.cargo.site/t/original/i/87974de33db085f6d2498fc5690d701de20ae65e1bf4536e382c278d151b44fc/ParticleREF_01.jpg)
RIGGED FLOWER BLOOMS
![](https://freight.cargo.site/t/original/i/f5d353428620ff447ca08527017a43313a7984e9358601a32c2a980cc0e7f1b4/tumblr_nw6ngkFJwb1s83r1eo1_1280.gif)
INTERACTIVES
I worked with Dan Melancon on the interactive. My renders were propagated and kaleidoscoped in Cinder. We built a simple touch screen app with a call to action and satisfying trails when you interacted with it. The rest of the interactives were produced by Ogilvy