![](https://freight.cargo.site/t/original/i/5b46367a811f8682d1275f29a0f4f47d561eb1e60c59f81a5b05623d88119a63/Interior-Design-Studios-Architecture-Major-League-Baseball-idx211001_mlb21-10.21.jpg)
MLB HEADQUARTERS
Client: NBBJ | ESI Design
Role: Art Direction & Motion Graphics
Medium: Projection Mapping, LCD Array, & LED Slats
Location: NYC - 2020
THE BRIEF:
Create multiple digital interactives designed to celebrate the core elements of baseball. Highlight MLB’s latest creative output, and present new, exciting perspectives on familiar aspects of the game.
I worked on this from pitch, to production, to installation. I did a lot of look development for the pitch under the creative direction of Angela Greene. In production we collaborated with the studio Rare Volume to develop the look further, and create a robust system to showcase baseball’s history and greatest players as well as the latest highlights from across the league.
I worked on this from pitch, to production, to installation. I did a lot of look development for the pitch under the creative direction of Angela Greene. In production we collaborated with the studio Rare Volume to develop the look further, and create a robust system to showcase baseball’s history and greatest players as well as the latest highlights from across the league.
CONCOURSE:
On the three-story Concourse wall, projection-mapped elements integrate high-resolution media into the faceted architecture of the wall. The diamond design evokes the infield, & serves as a frame for footage.
During the pitching phase and design development, I produced many design options. Into production I tested MLB’s footage at scale to see what would hold up on such a large projection surface.
During the pitching phase and design development, I produced many design options. Into production I tested MLB’s footage at scale to see what would hold up on such a large projection surface.
![](https://freight.cargo.site/t/original/i/5902d30c7c0776bdd6e09b743c592de5fbe38bde37faed9e0548ce4e33bedaa0/BTS_MLB_Card_05.jpg)
![](https://freight.cargo.site/t/original/i/30fdc111c7783d2901b3d9709b013d5e4cb3fcd815f04d9343b7397618a8bf3a/BTS_MLB_Card_06.jpg)
![](https://freight.cargo.site/t/original/i/dce01b3373ac0e839225f8722f9f87a7b17df82be4c5614857bb0b4f78ae1a25/MLB_BTS_Concourse_01.png)
![](https://freight.cargo.site/t/original/i/bd4703e4ab89337638ff3472b0a744f0fc82c86d237acd297f87c50fd558df2f/MLB_BTS_Concourse_02.png)
![](https://freight.cargo.site/t/original/i/dc4a8ea78309e03112ccffec4892103d2220996cbc387ecb6e2cf9fe704647f1/MLB_BTS_Concourse_03.png)
6TH FLOOR RECEPTION
At the 6th Floor Reception a 30-screen media array activates the space. I designed and animated over 30 minutes of media for the LCD wall. I animated 3D logos for each team, as well as mascots and green screen footage. I also created branded takeovers, using the whole wall as one canvas.
![](https://freight.cargo.site/t/original/i/bb4896cd92574c070691e25d849834fd7291c952f2c6b08a9cb4d7fb267dbd4e/mlb-5.png)
![](https://freight.cargo.site/t/original/i/c7ccf4cdfeed5288947a06346978a29ee716b5847ed6739b4b5eb1ab56aec9c2/6thFloor-Reception_-lines-scale-2_00x.jpg)
![](https://freight.cargo.site/t/original/i/88212ee499c92d835c5aac0c103f9bb57ada12578c495beedb36560b7884882a/6thFloor-Reception_Logos_-lines-scale-2_00x-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/aa86964c715364ed90adc25d62a2994e79407b8030d1ad735749dfa9adbde149/6thFloor-Reception_Mascot_-lines-scale-2_00x-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/4dc3c766a6de5f97fbc9235b48f85d9e0739b19e03150cfa349604fbce2a661a/6thFloor-Reception_Silhouette_-lines-scale-2_00x.jpg)
![](https://freight.cargo.site/t/original/i/f6e4b8d58ae1b3fcf20a07ca6abe4a2b3ea9ea864775563c96f2f29a449f766a/6thFloor-Reception_Collage.jpg)
LED SLATS:
The LED Slats are composed of low resolution LED bars mounted behind a plastic veneer that resembles blonde wood. I created a system for what MLB footage works well on this display, and what does not.
![](https://freight.cargo.site/t/original/i/cee51d018339c45422fbb202149360e0fc258f3933b8626b3abfeec65e9d25b8/Interior-Design-Studios-Architecture-Major-League-Baseball-idx211001_mlb06-10.21.jpg)
![](https://freight.cargo.site/t/original/i/0d301f5916cc09b549ead703b4c38dd96b31579152f4f1d8d9944de573ce58d6/MLB-HQ_MediaStyleProductionGuidelines_Page_22-0-00-00-00.jpg)
8TH FLOOR RECEPTION
The Wonder Cabinet has synced media elements. Two blank jerseys surround a central LCD Display. The corresponding team jerseys are projected into the display depending on which team highlight is playing on the LCD. There was also a story mode, highlighting famous plays of yesteryear.
![](https://freight.cargo.site/t/original/i/623ac91c87dc1bf355cb840e2c088ffc8262e654d36cdf0e38be9067cb31e1ed/ESI-MLB-Headquarters-Photography-Low-Res-For-Web-1ALT.jpg)