THE MUSEUM OF FEELINGS
Client:
The Rockwell Group, Radical Media, and Ogilvy
Role: Art Direction & Motion Graphics
Medium: Experience Room
Location: NYC - 2015
THE BRIEF:
The Museum of Feelings pop-up was 5 different experience rooms that allowed visitors to see their emotions come to life as interactive art. It was a brand acitvation for Glade. It went viral and had over a 3 hour wait for its entire run. I was Art Director for the exhilarated room.
CONCEPT & DEVELOPMENT:
The dynamic jewel box known as the Exhilarated Room was an immersive, kaleidoscopic garden of 3D floral animations. This was a collaborative process, and one of the best aspects of working in Experience Design. Arianna LeBed & JT Backman were the architects on this, they created the mirrored room, and produced a prototype. I set up little pico projectors and tested media on our little jewel box mockup.
RIGGED FLOWER BLOOMS
INTERACTIVES
I worked with Dan Melancon on the interactive. My renders were propagated and kaleidoscoped in Cinder. We built a simple touch screen app with a call to action and satisfying trails when you interacted with it. The rest of the interactives were produced by Ogilvy