THE COLLEGE FOOTBALL HALL OF FAME AR EXPERIENCE
Client: Gallagher & Associates
Role: Motion Designer
Medium: AR Experience
Location: Atlanta, GA - 2022
THE BRIEF:
Gallagher & Associates was tasked with updating the CFHOF Game Day Desk AR experience. My role was to design and animate the 3D assets, previz the interactives, and hammer out how everything was going to move and feel.
ESPN COLLEGE GAMEDAY DESK EXPERIENCE:
We got vector assets and brand guidelines from each team individually. I created them in C4D and rendered them in Redshift. There were 4 assets per team, it was a lot of content. Visitors play out and read a script of their team’s game day win. Animations are overlaid on the recording based on your favorite team. Video playbacks are added to your game day profile and available for viewing and downloading later.
